Email newsletters can be great, or they can be annoying clutter to your inbox. If you’re like me, you have an email for junk (Yahoo) and an email for not junk (gmail). Don’t make me Yahoo you, do this:
- Know me, as a reader and your target audience. Tailor the newsletter to your me in order to become my source of information on a topic, whatever that info may be. Make your readers trust you and rely on you.
- Make me want to click. The subject line is everything. People have already decided to subscribe to your newsletter, so they already know your company and what you’re all about. You don’t need to tell us in the headline. Be short, simple, and to the point.
- Provide me with links to social. That way, when I like your newsletter, I’ll remember to follow you on Twitter and Facebook, too. Don’t put your social media efforts to waste!
- Tell me about your company. Sadly, not everyone stays as up to date with what’s going on at Dashfire (or any company) as much as we do. Periodical newsletters discussing what’s new will be helpful in keeping people “in the know.” The Gift Insider has a great newsletter; they’re always providing new info about the company, links to segments, and simple gift guides for upcoming holidays.
- Tell me about other stuff, too. Connect your company to current events and things relevant to your company in order to stay interesting. For example: I like fashion. Therefore, I like BucketFeet. Therefore, I’d like to know about the trade show BucketFeet and other cool companies attended.
- Be original. People subscribe to newsletters that are unique and offer information they wouldn’t easily find elsewhere. If you’re a clothing company, provide a unique style guide. This will make people look forward to reading yours newsletter rather than avoiding to click “unsubscribe.”
- Be fun! Make yourself stand apart from other newsletters your readers read. Good design is everything. Have a strong layout, provide images, be cute! People love cute.
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