I’ll keep this short and sweet. Below are five things to keep in mind when starting and running a digital startup.
- Keep it Simple- Don’t get bogged down in detail; you don’t want to spend more money than you need to, and your clients don’t want to have to wade through “fluffy” features in order to find your core product.
- Keep it Simple…for you—How will you manage to handle day-to-day tasks on the backend? If you take in orders, for example, how will you ship them out? If you offer a SaaS tool, how will your billing software communicate with the members-only list? An hour spent planning now can save you days of menial tasks later.
- Don’t Wing Development—You need to run diagnostic SEO tests to know what keywords you should be including in your copywriting. You need to A/B test often. You need to constantly change your feature list and redevelop failing aspects of your website. Sound like a lot of work? It is, and this is just the tip of the iceberg. Having said this, each of these things will exponentially increase conversion and customer satisfaction, so be sure to stay on top of everything development.
- Get Feedback Often—For the first several months of being in business, you need to call all of your customers. Ask them how they like your software; if they like it, ask how you can make them like it more. The first several months of any business launch involve constant iteration, and you can’t make targeted iterations if you don’t know what your customers want. I recommend Typeform for quick, beautiful surveys if you don’t have your customer’s phone numbers.
- Make it fun! If you and a competitor offer the same exact feature set at the same exact price but you make it more fun to purchase, customers will buy from you. It’s that simple. See: Dollar Shave Club for razors vs. your local drug store